”Earth provides enough to satisfy every man’s need, but not every man’s greed” M. K Gandhi.

Corporates today endeavor to project a model of governance, which is built on conviction, participation, transparency, equity, integrity and social and environment responsibility. The focus is on facilitating a balance between social responsibility, civil society and corporate goals. Public Sector Undertakings (PSUs) have  key role in the socio-economic development of the country. PSUs serve the interest of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations.
Government as the principal shareholder and promoter in PSUs, should be setting the bar on  corporate social responsibility and corporate governance standards and practices. Good CSR practices are essential for sustainable business. It generates long-term value to all its shareholders and other stakeholders. In the context of the policy of the government to grant more autonomy to the PSUs  and encourage them to access the capital markets for their fund requirement, Corporate Governance has become even more important. The Companies Bill 2011 seeks to make CSR spending compulsory for companies that meet certain criteria. With the passage of this Act, India would become the first country to mandate corporate social responsibility (CSR) through a statutory provision.

Over the past few years, the concept of CSR has been changing. There has been an apparent transition from giving as an obligation or charity to giving as a strategy or responsibility. Asia Pacific Institute of Management in Partnership with India CSR is organizing a 2-day MDP on “CSR of PSUs including New Provisions under Companies bill 2012”. The 2 day MDP will review the developments in the field of CSR -  and create understanding about the provisions of regulatory, legal, reporting and implementation issues in India


  • Decision makers in business, government and nonprofit organizations
  • Professionals in the field of CSR, Corporate Governance, Sustainable Development and Environmental Affairs
  • Government representatives establishing frameworks for (sustainable) development
  • PSU Chairman-cum-Managing Directors, executive and non-executive directors on PSU boards
  • Students and academicians interested in the field of CSR


INR 12000/-* (Non residential) per participant for two days

Early Bird Discount (Before July 5, 2013) 5% of the total fee

Group Discount (Minimum 3 people from one Organization) 15% of the total fee

Early Bird + Group Discount (First 15 seats) 20% of the total fee

*Service tax as applicable is payable extra (@12.36%)


Payment can be made by DD in favour of ‘Asia-Pacific Institute of Management’ payable at New Delhi or by WIRE TRANSFER

Account Holder                                      Asia Pacific Institute of Management

Bank                                                       Indian Bank, Jasola Branch, new delhi

Account No                                             700405487

IFSC code                                               IDIB000J033

Pan No                                                    AAA TA 1400 G

Service tax regn no.                               AAA TA 1400 GST-001

Certificate of participation will be awarded to each participant.

Last date for receipt of nominations is 5

th July, 2013.


Rajat Gera

Rajat Gera is an Associate Professor with over 13 years academic experience of Teaching, Research, Training and Consultancy in leading Business Schools and Institutions of India and abroad. He as an MBA (PGDRM) from IRMA, Anand and B.Tech. from Allahabad University. He has over 26 International and National publications and is the author of two books. He has authored cases which have been published by Richard Ivey Business School and (available at Harvard Business School Publishing) and London Business School, UK. He is visiting faculty for “Centre for Marketing”, Asian Minor studies, Fontys University, Eindhoven, Netherlands, under the Erasmus Mundus scholarship program of European Commission and at ISS KIMEP, Almaty, Kazakhstan.. He has industry experience of over six years with leading Public and Private sector companies in Sales and Marketing and Operations. He has been associated with Management development programs for BP,BHEL, BEL, NTPC, ONGC, Airtel, Vodaphone, and various other organizations of repute.

Resource Persons



Session I: 10.00 AM-11.30 AM

CSR Fundamentals-I

  • Business Ethics and Corporate Social Responsibility
  • Corporate Social Responsibility & Human Rights
  • Transparency and Accountability in Social Responsibility
  • CSR for Increasing Shareholders Value
  • Role of Government
  • Corporate Social Responsibility – A Competitive Corporate Advantage?
  • Public / Private Partnership
  • Partnership Between Government, Civil Society and Business to Deliver Social Agenda

Tea 11.30-11.45AM

Session II: 11.45 AM-01.15 PM 

CSR Fundamentals-II

  • Internal aspects of CSR – corporate identity, corporate culture, leadership and CSR management
  • External aspects of CSR -  public relations, pressure group, media
  • CSR and consumers – Cause related marketing, social marketing
  • Theories and methodological approaches to CSR – responsible organizations
  • Knowledge, skills and Attitudes for leadership in age of CSR
  • Delivering CSR, Governance and Sustainable Development to achieve competitive advantage, best practice and cost savings

Lunch: 01.15 PM-2.00 PM

Session III: 2.00 PM-3.30 PM

International Initiatives and CSR Standards

  • International CSR Scenario
  • Millennium Development Goals
  • OECD Guidelines for Multinational Enterprises
  • Global Sullivan Principles
  • International Labour Organisation’s (ILO) Tripartite Declaration of principles concerning multinational enterprises and social policy (MNE Declaration)
  • United Nations Global Compact
  • UN Norms
  • Principles for Responsible Investment
  • Global Reporting Initiative
  • ISO 26000
  • SA 8000
  • AA 1000 Standard for Ethical Performance
  • Triple Bottom Line Reporting

Tea Break: 3.30 PM-3.45PM

Session IV: 3. 45PM-5.15 PM

Indian Scenario – CSR, Environmental, Sustainability and Integrated Reporting

  • Investor Protection and Securities and Exchange Board of India
  • CSR and Corporate Governance
  • The National Voluntary Guidelines on Social, Environmental and Economic Responsibilities of Business, 2011
  • CSR Reporting
  • Business Responsibility Reporting Framework
  • Non-Financial Reporting
  • Sustainability Reporting
  • GRI – G3.1 & G4 Guidelines
  • Integrated Reporting
  • Environmental Reporting
  • Environmental Impact Assessment
  • CSR and Climate Change Mechanism


Session V: 10.00 AM-11.30 AM

Governance and Corporate Governance of PSUs -I

  • General policy relating to Public Sector
  • Significant areas of functioning of PSUs
  • Empowerment of PSUs
  • PSU Board Structures – CMD/ Non-Executive Directors/Government Nominee Directors
  • Selection of Non-Executive Directors on PSU Boards
  • Corporate Governance Framework in India

Tea Break: 11.30-AM-11.45AM

Session VI: 11.45 AM-1.15 PM

Governance and Corporate Governance of PSUs -II

  • Concept of Corporate Governance
  • OECD Principles on Corporate Governance
  • SEBI and Corporate Governance
  • Companies Bill 2012
  • Independent Directors
  • Board Diversity
  • Reporting of Internal Auditor
  • Whistle Blower Mechanism

Lunch: 01.15 PM-2.00 PM

Session VII: 2.00 PM-3.30 PM

Guidelines on Corporate Governance and CSR for PSUs

  • International Organizations and Guidelines
  • Clause 49 of the SEBI Listing Agreement – Mandatory for listed PSUs
  • Corporate Governance Norms for Central Public Sector Enterprises (CPSEs)
  • Model Code of Business Conduct and Ethics for Board Members and Senior Management
  • Guidelines on CSR and Sustainability for Central Public Sector Enterprises (Shall come into Effect from 1st April 2013)
  • Ministry of Corporate Affairs’ Voluntary Guidelines on Corporate Governance

 Tea Break: 3.30 PM -3.45 PM

Session VIII: 3.45 PM- 5.15 PM

Companies Bill 2012 and CSR

Corporate Social Responsibility (CSR) Obligations have been introduced under Clause 135 of the Companies Bill, 2012. With the passage of this Act, India would become the first country to mandate corporate social responsibility (CSR) through a statutory provision. Under the new law, the CSR spending would be the responsibility of companies. The Bill seeks to make CSR spending compulsory for companies that meet certain criteria. The companies will have to mandatorily spend 2% of their average net profit for CSR activities. If companies are unable to meet the CSR norms, they will have to give explanations. In case, the companies are not able to do the same, they have to disclose reasons in their books. Otherwise, they would face action, including penalty.

However, an important point to be noted is that even though CSR provisions have been made mandatory for certain types of companies, there is no penalty for non-contribution to CSR.

Valedictory Session and Distribution of Certificates: 5.51PM-5.30 PM

Asia-Pacific Institute of Management (AIM) is ranked amongst the top Business Schools in the country. Established in 1996, the Institute has achieved a status of distinction by following the path envisioned by its founders. AIM is conveniently located near district centre at Jasola in South Delhi and is well connected by metro & road to the rest of Delhi and NCR. The state-of-the-art campus is centrally air conditioned. The campus is Wi-Fi enabled to permit wireless internet access from any point in range. Spacious acoustically designed Training-Lecture theaters equipped with LCD projectors and public address systems to facilitate Video conferencing; training using audio-visual input

from slide presentations to video clips and video lessons which make them more effective, memorable and practical. The exclusive hi-fi Video Conferencing facility, powered by Siemens, at Takshila, facilitates imparting of training at four different locations at one time. Asia Pacific Institute of Management provides consultancy services to public and private sector organizations and international bodies. Consultancy services cover a wide range from preparation of Feasibility Reports and Project Appraisals to Tax Planning, Managing Personal Problems, Human Resource Planning, HR Policy, Organizational Restructuring, Organizational Development Interventions, Strategic Selling, Marketing Research and Development of Effective Marketing Strategies, International Business etc.

INDIACSR (www.indiacsr.in) is only and largest CSR news portal in India. INDIACSR is the leading and only Indian business network for Corporate Sustainability & Responsibility (CSR) dedicated to making significant contributions through adding new dimensions and perspectives to the domain of CSR and Sustainability. INDIACSR has created a platform that enhances companies need to share ideas on their CSR best practices and discuss collaborative projects between the firm and its end stakeholders. INDIACSR provides a forum to initiate a dialogue on creating a competitive edge with the help of CSR activities and seeks help from Industry experts. INDIACSR is a division of CSR INDIA Corporate Social Services Pvt.Ltd.

For any queries, please contact:

Rajat Gera

Associate Professor,
Asia pacific Institute of Management,
3 &4, Institutional Area, Jasola, New Delhi 110025
Tel: +91-11-42094800. Fax: +91-11-26951541
M: 9999912767.
E mail: rajat.gera@apim.edu ; geraim43@gmail.com


Rusen Kumar

INDIACSR (India’s largest CSR Network)

CSR INDIA Corporate Social Services Pvt Ltd
Registered Office: 222, Krishna Vatika, Near Shalini School, Church Road, Boirdadar, Raigarh-496001 (Chhattisgarh) INDIA
M: 91 (0) 99810 99555
E: rusenk@indiacsr.in
W: www.indiacsr.in
Facebook: http://facebook.com/rusenkumar