Dr. Shiva Nandan (Professor)
shiva.nandan@asiapacific.edu
Ph.D., CFA

Professor (Marketing)

Profile Summary
Dr. Shiva Nandan is a Professor in the area of Marketing at Asia-Pacific Institute of Management. He has taught marketing courses at the University of Texas at Arlington, Missouri Western State University and Kennesaw State University. He is the founder and President of Nandan Capital Group, LLC. His articles have been published in prestigious international journals such as Journal of Brand Management, Journal of Consumer Marketing, Journal of Marketing Channels, and Marketing Management Journal. He has presented papers at various international conferences. He has won several awards for teaching excellence, scholarship and research, including Missouri Governor’s Award for Excellence in Teaching, Regents Distinguished Professor Award at Missouri Western State University, and Distinguished Professional Publication Award at University of Texas at Arlington. He was also the Director of Business and Economic Development Research Center at Western Institute.Dr. Nandan’s education, teaching and work-experience span three countries – India, U.S.A. and Canada. He obtained his Ph.D. in Marketing from the University of Texas at Arlington and MBA from the University of British Columbia. He has also received the Chartered Financial Analyst (CFA) designation. He has taught various subjects such as Applied Global Business Strategies, Advertising Management, Consumer Behavior, Marketing Policy, International Marketing, and Investment Analysis.
Experience 
Twenty years of teaching, research and consulting experience in USA and Canada.
Research & Publication
Dr. Nandan has nine journal publications, twenty-nine refereed conference proceedings & presentations as well as three instructor’s manuals to his credit.
Consultancy & MDPs
Dr. Nandan has undertaken several consulting projects that include: developing advertising and brand enhancement packages; surveys to assess consumer expectations of professional service providers; conducting market research and feasibility studies as well as preparation of business plans.
Achievement & Awards
Brand Management
Brand Identity-Brand Image Linkage
Global Brands
Brand Extension
Marketing-Finance Interface