Dr Surabhi Goyal (Professor)
surabhi.goyal@asiapacific.edu
MA, MBA, PhD

Professor – Marketing

Profile Summary
She has 15 years of experience in academia and has been teaching Marketing courses at both Post graduate & Undergraduate levels . She has authored case studies and articles in the area of Consumer Psychology, Service Marketing and Market Strategy services and have extensively used them in classroom teaching. She holds a concurrent experience of 10 years in steering new initiatives and heading academic programmes in the serving institutes.
Experience
Has an experience of 15 years and continues to hold passion for teaching all levels
Research & Publication
Case Studies -
-Case study on A marriage of Inconvenience – Kingfisher Red, published in Indian journal of Management & research
-Case study on Nano-the Smart Car of India published in Management & Change, a refreed journal of IILM
-Chapter Contribution in Case study book written by Prof B. Bhattacharyya , Former Dean IIFT titled, – Case study on Low cost Airlines – The Air Deccan.’
-Case Study based on focus group discussion ‘The Male Skin Care of India’ integrated into class room teaching .Articles

  •   Paper titled Broadband: The Changing face of India, published in journal of Indian Institute for Public Administration.
  • Presented a paper titled Emergence and Sustenance of shopping malls at an International Conference on Services management organized by IIMT, New Delhi.
  • An article titled Generating and Managing Creativity in Management published in the journal of IILM, Edge
  • An article titled Women Reservation Bill – a game changer published in the political and Business daily
Consultancy & MDPs
Conducted MDPs for the senior managers from service sector at PHD chamber of Commerce on various marketing concerns of an industry
Area of Interest
Academic area of interest is primely writing case studies in the Cconsumer psychology, Services marketing, Social marketing . Planning and executing new initiatives at place of work