Ms. Charu Bharti (Assistant Professor)

Email : charu.bharti@asiapacific.edu
UGC-NET, M.Phil. M.B.A

Apart from being the Assistant Professor in the area of Marketing, she is also the Chairperson, Media Relations. She is also the Editor of the Asia Pacific Review, the Newsletter of AIM. She has a rich experience of teaching Marketing and delivering many workshops, seminars etc. A Graduate from Daulat Ram College, Delhi University, after completing her MBA from GJUS&T, Hisar, Prof. Bharti qualified UGC NET. She completed her M.Phil. from CDLU, Sirsa and is presently pursuing her Ph.D. from GJUS&T, Hisar.

Experience

With a total experience of 5 years, she was working with Amity University, Noida, prior to joining Asia Pacific.

Research & Publication

1. An Article titled “The new era marketer is definitely social in nature”, appeared in the newspaper “The Statesman”, dated 12-08-2011.
2. An Article titled “Why Ethics matter”, has been published in the newspaper “The Statesman” dated 23-12-2011.
3. An Article titled “Why this Kolaveri Di”, has been published in the newspaper “The Statesman” dated 02-01-2012.
4. An Article titled “All about CMAT” has been published in the newspaper “The Pioneer” dated 18-01-2012.
5. A Paper titled “Rural Market – What, Why and How” has been published online in indianmba.com/Faculty column in June 2009.
6. A Research paper titled “Human Values for excellence in governance and management” has been published in ICFAI HRM Review, in the November’2009 issue.
7. A Research Paper titled “Entrepreneurship: The Indian need in deed” has been published in Comdex Times, a Management Journal, October’09 issue.
8. A Research Paper titled “The changing face of Sales” has been published in Comdex Times, a Management Journal, January’2010 issue.
9. A Research Paper titled “Retail: The demand of the day” has been published in Proficient: An International Journal of management in April’2010 issue.
10. An Article titled “Using Social Networking as a Marketing Tool”, has been published in the Asia-Pacific Review, the Newsletter of Asia-Pacific Institute of Management, Delhi, in the April-September’2010 issue.
11. A Paper titled “Green Business Practices in India” has been published in Proficient: “An International Journal of management” in December’2010 issue.
12. An Article titled “Colours & Marketing: The Hidden relationship” has been published in the Asia-Pacific Review, the Newsletter of Asia-Pacific Institute of Management, Delhi, in the October-December’2010 issue.
13. Presented a Paper titled “Marketing of Library Services: A Study of the Librarians on the Service Marketing-Mix of the Libraries”, in a National conference on ‘Managing Libraries in the new information environment’, on January 7-8, 2011, at AIM, Delhi. (Published in Conference Proceedings)
14. Presented a Paper titled “From Mom & pop stores to Shopping Malls: A Study of the changing attitude of people towards shopping malls”, in a National conference on ‘Marketing: Yesterday, Today & Tomorrow’, on January 13-14, 2011, at AIM, Delhi. (Published in Conference Proceedings)
15. Presented a Paper titled “Psychology of Colours for the marketers”, in a National conference on ‘Marketing: Yesterday, Today & Tomorrow’, on January 13-14, at AIM, Delhi. (Published in Conference Proceedings)
16. Presented a Paper titled “Social Networking Sites: A Paradigm shift in Marketing”, in 5th Indian Marketing Summit’2011, at BIMTECH, Greater Noida, on January 22-23. (Published in Summit Proceedings)
17. Presented a Research paper titled “Social Networking Sites: An emerging tool for the marketers”, at HSB IIIrd Annual Conference on Business and Management, held at HSB, Guru Jambheshwar University of Science & Technology, Hissar, on 10-11 March, 2011. (Published in Conference Proceedings)
18. Presented a Research paper titled “Social Media Marketing: A study of marketing of Ayurvedic Brands through Social Media” at International Conference of Management & Behavioral Science, held at Haridwar dated 04-05 June, 2011. (Published in Conference Proceedings).

Achievement & Awards

1. Won the First prize in Paper presentation at a National Level Seminar on “Human Values for excellence in governance and Management”.
2. Editor – Asia Pacific Review – The Newsletter of Asia Pacific Institute of Management.
3. Chairperson, Centre for Media Relations, Asia Pacific Institute of Management.
4. Chairperson, Sports & Cultural Committee, Asia Pacific Institute of Management.
5. Won the 3rd Prize in the Sports (Tae-Kwon-Do) Championship, in the year 1994.
6. Certificate of appreciation by Help Care Society, for collecting donations for Girl Child.
7. Organized various Motivational Workshops, Quiz, Events etc for the students

Area of Interest

Marketing Management-Fundamentals, Social Media Marketing, International Marketing